NRA Home NRA Media
Join, Renew, Contribute

The Power Is In Your Hands

Screen shot 2012-05-14 at 4.34

by Wayne LaPierre, Executive Vice President

The hour is at hand. The most dangerous election of our lifetime is looming. And the NRA wants to ensure that you are … ALL IN!

Our liberty lives in the Second Amendment. It’s the fundamental right that separates us from all other nations on earth.

There is no greater freedom than the ability to own a firearm to protect yourself, your family, your community and your country. That freedom is the heart and soul of our nation. And that soul is at stake in this election.

You know it, I know it and gun owners everywhere feel it in their hearts. We’re on edge about the future of our firearms and our freedom. It’s a fear that’s sending gun owners and would-be gun owners out to gun shops in droves. Sales of firearms and Right-to-Carry permit applications are skyrocketing because the stakes of this election are clear: If Barack Obama wins, the Second Amendment will fall.


I’ve written a letter to you that you should be receiving any day now. In it, I alert you to the fact that American freedom as we know it is in jeopardy and we’re just one election away from:

• A Supreme Court majority that rules the Second Amendment out of existence
• National gun registration
• Submission to the United Nations’ global gun ban
• Gutting the anti-terrorism armed pilots program
• More deadly, big-government operations like “Fast and Furious”
• An all-out assault on our right to carry, gun stores, hunting lands and shooting ranges

If Obama wins this year, he will wage an all-out assault on America’s heart and soul.

This isn’t just the most important election of our lifetimes—it’s the most important election for our children’s, grandchildren’s and great-grandchildren’s lifetimes. At stake are all of individual liberty’s great blessings, which are ours as an American birthright. Now it’s our turn to pass them on. All of them.

Freedom has never needed a full-strength, fired-up NRA more than right now. And the NRA has never needed the support of every gun owner more than right now. That means you.

ALL IN! It’s not only where you must be, it’s where your family, your friends, and your neighbors must also be. This year’s election could determine whether Americans remain truly free. And it’s why the NRA is urging a worried nation to get ALL IN! If you don’t do your part, our sacred Second Amendment will fall apart.


Will you stand and join NRA in defending freedom with all of your heart and might? Will you save the Second Amendment from a second Obama White House? Here’s how you can help:

• If you’re already a member, renew or upgrade.
• If you can commit to a financial contribution, please do so as a symbol of your commitment to NRA and its 2012 mission to protect freedom.
But whatever you do, send your financial contribution to receive my NRA
ALL IN! challenge coin.
• If you’re not an
NRA member, join today.
• Urge your friends and family to become NRA members.


With your pledge, we will send you our exclusive NRA ALL IN! challenge coin as a reminder of what’s at stake. Challenge medallions have a storied history in the U.S. military, serving as symbols of solidarity among those who share a critical mission. For NRA members and freedom lovers across America, there is no more critical mission than preserving our constitutional right to keep and bear arms.

Your acceptance of the ALL IN! challenge coin demonstrates your commitment to the NRA family in the fight for 2012. No NRA member should be without one. Made with the highest quality materials, it’s the ultimate keepsake.

This may very well be the most valuable coin you’ve ever owned. So put it in your pocket, tuck it in your purse or keep it somewhere close at hand—just be sure to carry it with you at all times to remind you what’s at stake in November. If every American gun owner goes to the polls with this coin in their pocket, Obama will lose.

Pages: 1 2